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Here’s how Loco Design is putting Indian contemporary design on the world map

01 Jan

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Leisure-Brainvita-Dark-Brown
Leisure-Tic-Tac-Toe-Dark-Brown
Prisma-Tango-3
Prisma-Ludo

When it comes to design, craft and enterprise, Loco Design has been setting new benchmarks. What distinguishes them is their laser focus on the contemporary world without ever losing sight of the great heritage and tradition that we’re all heirs to. This is where a distinct design philosophy is brought to life. When the past meets the future — in the present!

Their lifestyle brand, Taamaa, creates discreet detail driven design and will take you down memory, but with a twist that incorporates a modern design aesthetic.

Introducing Taamaa by Loco Design

Conceived by and an in-house brand of Loco Design, Taamaa is a contemporary design brand that is committed to the ‘Made in India’ renaissance, through thoughtful design and an emphasis on quality and service. The brand is defined by its use of contemporary and sustainable materials, considered detail, and a flair for expressing function. With its roots firmly placed in India, Taamaa creates versatile designs inspired by a curious lens on our surrounding world.

The design ethos

Taamaa’s games collection is a window to the brand’s philosophy: of elevating everyday objects with a crafted human touch, generating an emotive response from the customer or onlooker. The brand’s design process is a collective one, involving crafting teams, designers and technicians, with each bringing refinement to the product and its character.

Using original graphics, minimal detail and modern form, the games collections have brought a contemporary edge to ‘play’. Using low-impact materials, from bonded leathers to ultra-durable fabrics, the brand is creating mindful products that engage with the wider environment. And, of course, the heart of everything is this: an unending commitment to emotive design.

From India to the MoMA Design Store

The games bring this philosophy and design intent to life with their mindful design using low-impact materials, connecting to a global renaissance in board game design.

If you’re wondering which games are included, you’re all set to be pleasantly surprised, as most of our favourites are out there. They include: Tic Tac Toe, Snakes and Ladders, Ludo, Brainvita, Tangram.

What’s special about the games is that they draw inspiration from diverse cultures and regions, and therefore have an international appeal. What’s more? The renowned MOMA Design Store currently stocks designs from the Prisma range in its New York and Hong Kong stores.

For more information about Taamaa by Loco Design, click here.

The post Here’s how Loco Design is putting Indian contemporary design on the world map appeared first on Architectural Digest India.

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