“When you come home, the overarching emotion from a home is comfort, it’s joy, it’s solace,” explains Iram Sultan. For Iram, a well-designed home is the meeting point of bespoke architecture, intimate details, and comely corners that harbour unbridled conversations. Spearheading a self-made, global design studio, she is touted for her obsessive attention to detail, creative zeal and an fluent understanding of places and spaces.
The Artboard by Artize: Iram Sultan
The Artboard by Artize—a first-of-its-kind video series created in collaboration with AD—celebrates the art of great design by bringing some of India’s most reputed architects and designers in the limelight. The video series goes behind the scenes and spotlights celebrated designers and the vision that goes into designing a space that’s functional, luxurious and rooted in the brands ‘Born From Art’ philosophy.
The fourth episode of the series takes us into Iram Sultan’s cosy home, where she gives us a glimpse of her creative process, design philosophy, and everything in between.
Iram’s design philosophy
Iram’s approach to design, in her own words, is quite simple: “learning and evolving from our mistakes”. She considers herself an eternal student who is always on the lookout for discoveries. A deep-dyed bollywood buff, she gets her daily dose of inspiration from her collection of music CDs, which can be seen neatly piled up in her cupboard.
Iram Sultan’s projects are an artistic confluence of her design sensibilities and architectural story-telling. “I think I’m a storyteller, and I love telling their [clients’] stories. I like to make it visually and aesthetically as much theirs as I can,” she says. For Iram, art can have different interpretations, and it’s the perceiver who gives meaning to art. An Art Deco admirer, Sultan has a penchant for tapered angles, soft lines and its intricate balance of opulence and practicality. She has now added another item in her list of inspirations — the Lexa tap by Artize.
“The Art Deco movement is actually one of my favourite design periods. From the angularity, soft lines, materiality—that incredible balance and mix. I think it’s a period I really enjoy. The Lexa tap by Artize is actually a great example of Art Deco design–you can see it in the soft curves and in the sharp lines. I think it’s a beautifully designed product”, she said.
Through The Artboard, Artize continues to celebrate the best of Indian art and design, inspiring connoisseurs across the country.
Watch the full episode now.
To learn more about Artize and its design philosophy, click here.
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